Here Comes 'TV Everywhere'

8:20 PM -- According to a media advisory that went out Tuesday afternoon, Comcast Corp. (Nasdaq: CMCSA, CMCSK) and Time Warner Inc. (NYSE: TWX) are finally going to take the wraps off "TV Everywhere," an initiative that will bring premium video to the Web, mobile devices, and (likely) a whole smattering of other IP-connected screens.

This, of course, will be with their blessing, at least for customers who are properly "authenticated" or "entitled" to that content, and will serve to complement cable's traditional subscription TV service. And one of the big motives, of course, is to help cable MSOs retain control of their bread-and-butter business -- video -- even as more and more ad-supported fare makes its way onto the Web and more so-called "over-the-top" service providers emerge and give consumers choices beyond a typical cable TV subscription.

Comcast is expected to use Fancast, its Web-based video hub, as the center of its coming "On Demand Online" service. Time Warner Cable Inc. (NYSE: TWC), which just fled the Time Warner Inc. nest, has discussed the idea of having customers go to other Websites (such as HBO.com) and enter their passwords and user names there in order to get access to the good stuff. (See Cable Web TV: Results May Vary .)

Then again, maybe they have since gone in different directions completely or aligned on just one uniform, technical approach. Tomorrow we'll know for sure. The press conference is Wednesday morning at the Time Warner Conference Center in New York, and will be headlined by the power duo of TW Inc. chairman and CEO Jeff Bewkes and Comcast chairman and CEO Brian Roberts. (See Comcast, TW to Tee Up 'TV Everywhere'.)

I'll likely be several thousand feet above ground at that time, heading to our one-day next-gen video event in Atlanta (see below the byline for more), but I'll be looking forward to reading more about it (here at Cable Digital News, ideally) when I touch down.

— Jeff Baumgartner, Site Editor, Cable Digital News

Interested in learning more on this topic? Then come to Cable Next-Gen Video Strategies: Competing in the Three-Screen World, a one-day conference that will take a comprehensive look at the cable industry's attempts to generate revenues and fend off its rivals by deploying next-generation video technologies. To be staged in Atlanta, June 25, admission is free for attendees meeting our prequalification criteria. For more information, or to register, click here.

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