& cplSiteName &

Google to Launch Major Rental Service

Contentinople
Contentinople
Contentinople
8/30/2010

9:25 AM -- Google (Nasdaq: GOOG) is in talks with major Hollywood studios to launch a streaming movie rental service by the end of the year, The Financial Times reports.

According to FT, the negotiations have been going on for months but have picked up in recent days. The service will be tied in with YouTube and will launch first in the US, with other countries to follow.

One hard-to-believe detail from theFT story: Rentals of newer titles will cost $5 -- more than rentals at both Amazon.com Inc. (Nasdaq: AMZN) and Apple Inc. (Nasdaq: AAPL)'s iTunes, and more than half the monthly cost of Netflix Inc. (Nasdaq: NFLX)'s subscription streaming service.

Google has already been testing a rental service on YouTube. It began in January with independent films with Sundance and then expanded in the spring to include newer, more mainstream titles like Precious, for $3.99. This service failed to compete with iTunes or Amazon, but Google didn't really put its full promotional weight behind it. This time, FT says, Google will be using search to direct users to the service.

— Erin Barker, Digital Content Reporter, Light Reading Cable

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
More Blogs from Contentinople
12:40 PM Steve Donohue likes what he's seen so far of Verizon's latest batch of FiOS TV guide upgrades
9:35 AM Plus some actual iPad news
10:00 AM The word is out that AOL is circling the search giant
3:35 PM The Social Network had a big opening weekend, but some still see problems in the story
9:30 AM But reviews say it's not a cable killer
Featured Video
Upcoming Live Events
October 22, 2019, Los Angeles, CA
November 5, 2019, London, England
November 7, 2019, London, UK
November 14, 2019, Maritim Hotel, Berlin
December 3-5, 2019, Vienna, Austria
December 3, 2019, New York, New York
March 16-18, 2020, Embassy Suites, Denver, Colorado
May 18-20, 2020, Irving Convention Center, Dallas, TX
All Upcoming Live Events
Partner Perspectives - content from our sponsors
Sports Venues: Where 5G Brings a Truly Immersive Experience
By Peter Linder, 5G Evangelist, North America, Ericsson
Multiband Microwave Provides High Capacity & High Reliability for 5G Transport
By Don Frey, Principal Analyst, Transport & Routing, Ovum
All Partner Perspectives