Google (Nasdaq: GOOG)'s TV Everywhere ambitions lead off today's look around the cable realm.
The next generation of the much-maligned Google TV platform is expected to support an array of authenticated TV Everywhere applications, meaning users will need to prove that they subscribe to cable or another pay-TV service in order to gain access to that content. NewTeeVee notes that TBS and TNT apps for Google TV briefly showed up on the Android Market last week (with Suddenlink Communications identified as a participating MSO), but have since been taken down. (See Google TV Guns for Cable Deals .)
Speaking of cord-cutters, they aren't a bunch of low-value deadbeats, but are instead a group of young, educated consumers who are motivated less by price and more by content control, Strategy Analytics Inc. says. Its survey of 2,000 U.S. homes found that 40 percent of cord-cutters would be willing to pay more for TV than they do today if they could pick content on an à la carte basis.