Google to Activate TV Everywhere

Google (Nasdaq: GOOG)'s TV Everywhere ambitions lead off today's look around the cable realm.

  • The next generation of the much-maligned Google TV platform is expected to support an array of authenticated TV Everywhere applications, meaning users will need to prove that they subscribe to cable or another pay-TV service in order to gain access to that content. NewTeeVee notes that TBS and TNT apps for Google TV briefly showed up on the Android Market last week (with Suddenlink Communications identified as a participating MSO), but have since been taken down. (See Google TV Guns for Cable Deals .)

  • Time Warner Cable Inc. (NYSE: TWC) will expand the availability of TV Essentials, a low-priced (US$30 to $40 per month), ESPN-free tier that could help the MSO gain and retain basic subs amid a tough economy and an emerging cord-cutting trend. TWC currently offers it in New York City and Northeast Ohio and will soon expand it to other markets on the east coast, company COO Robert Marcus said Wednesday at a Goldman Sachs & Co. conference. (See Q2 Video Scorecard: Cable, Satellite Get Creamed and No-Frills Cable TV .)

  • Speaking of cord-cutters, they aren't a bunch of low-value deadbeats, but are instead a group of young, educated consumers who are motivated less by price and more by content control, Strategy Analytics Inc. says. Its survey of 2,000 U.S. homes found that 40 percent of cord-cutters would be willing to pay more for TV than they do today if they could pick content on an à la carte basis.

  • Hulu LLC now has more than 1 million paying subs, company chief Jason Kilar said at Wednesday's Goldman Sachs event, a disclosure that comes as the Web video hub weighs acquisition bids. (See Low-Ball Bids Jeopardize Hulu Auction .)

  • The American Cable Association (ACA) renewed its call for the Federal Communications Commission (FCC) to relax rules that can make it difficult for MSOs to buy CLECs, claiming that antitrust concerns about such deals are "remote" and cable-CLEC combos are poised to boost facilities-based competition with big telcos and encourage lower rates. (See Comcast Snares a CLEC .)

    — Jeff Baumgartner, Site Editor, Light Reading Cable

  • Jeff Baumgartner 12/5/2012 | 4:52:55 PM
    re: Google to Activate TV Everywhere

    I'm not sure if the inclusion of TV Everywhere apps will turn the next Google TV product into much of  a world-beater.  I realize that some folks actually like the first Google TV, but I wonder if the poor reviews for that one will sabotage the success of the new product.  MSFT's troubled history with cable suggests that the Xbox TV  will have its challenges, too, but I like its chances better considering it'll be working off a large installed base and has talked up the prospects of having live TV in the mix. JB


    opticalwatcher 12/5/2012 | 4:52:54 PM
    re: Google to Activate TV Everywhere

    users will need to prove that they subscribe to cable or another pay-TV service in order to gain access to that content

    Once again, people have to prove that they have a cord somewhere in order to get access to cordless content.

    There are an increasing number of young people who's only video access is through computers, phones, and tablets. And they have money to spend. But no one, apparently, wants their money. Want HBO-go on your tablet? You have to have cable. I suppose they could subscribe to cable and have a cable box in their apartment attached to nothing, just so they could get access to this cordless content.

    It seems rather silly, however.

    comtech3 12/5/2012 | 4:52:46 PM
    re: Google to Activate TV Everywhere

    Ah.This is pure baloney when all one has to do is get a slingbox.

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