Google (Nasdaq: GOOG)'s next over-the-top video play leads off today's glance around the cable pond.
Google's YouTube Inc. unit is hammering out deals for the first of more than a dozen ad-supported video "channels" that will feature regularly scheduled content around themes such as fashion and sports and compete with traditional television services, reports The Wall Street Journal. The paper said Google is hoping to procure content within the next 60 days to help set up a launch in 2012. The idea is also bubbling up ahead of the next generation of Google TV. (See Google to Activate TV Everywhere.)
Comcast Spotlight , the MSO's advertising arm, said its interactive TV (ITV) platform has delivered more than 1,000 interactive ad campaigns and produced in excess of 2.7 billion impressions so far. Its ITV ad products (request for information, remind-record, and VoD telescoping) currently reach 15 million homes in 50 markets.