Fancast's Newest Fan
Gilford is joining CIM as senior vice president of Fancast and Online Entertainment. Fancast, you might recall, is that still-in-beta Internet video hub that now touts about 4,000 full-length TV shows. (See Comcast Fires Up Fancast.)
In her new role, she will "build and manage" the Fancast service for Comcast Interactive Media (CIM Labs) , which also owns Fandango, Movies.com, Comcast.net, thePlatform Inc. , and Plaxo, which entered the Comcast fold back in May . (See Comcast Connects With Plaxo.)
While her departure from Yahoo gives further indication that all is not wonderful there, her move to CIM likewise indicates that Comcast is more than serious about becoming a legitimate Internet video player.
And, down the line, we'll be watching to see how Fancast ends up hooking up with Comcast's "Project Infinity" initiative. (See Comcast Launches 'Project Infinity'.) As we mentioned in the story about this at Contentinople, "Infinity" has cross-platform written all over it.
— Jeff Baumgartner, Site Editor, Cable Digital News