Exec-Shifting at Sling

10:40 AM -- Depending on how one looks at such things, Sling Media Inc. founders Blake and Jason Krikorian are exiting the company on top, roughly 14 months after they sealed a $380 million deal to sell their baby to EchoStar Corp. LLC (Nasdaq: SATS), a set-top/tech unit that spun out of Dish Network LLC (Nasdaq: DISH) (See EchoStar to Buy Sling Media, 'Business as Usual' for Sling Media, and EchoStar Ready to Split.)

I say "exiting on top" because EchoStar just got Best of CES honors for a new "Slingloaded" DVR/satellite receiver that integrates Sling's place-shifting technology. (See Dish Box Bakes In Sling.) Expect EchoStar to make a similar announcement for tru2way cable boxes at the The Cable Show in early April. (See EchoStar Blazing Way to Tru2way .)

Then again, the Krikorian brothers may have just decided it was time to get the hell out of Dodge.

EchoStar and Sling have not responded to today's report in Paid Content, but the pub said the companies delivered the news today. Sling Entertainment Group president Jason Hirschhorn, the unit's chief creative officer Ben White, and Sling VP of sales Greg Wilkes are also said to be leaving.

Of course, no one is hugely surprised at the changes, particularly those involving the Krikorians, who would seem to be better suited running entrepreneurial startups than they are trying to operate under the thumb of Charlie Ergen.

They'll all be back. But "when?" is the question. Paid Content says the execs linked to the shakeup at Sling are all planning to take some time off.

UPDATE: Blake Krikorian left a message with Cable Digital News Monday night confirming that he and his brother have in fact made the decision to leave. He called it a "tough decision, but the right thing to do." We'll share more details as they become available.

— Jeff Baumgartner, Site Editor, Cable Digital News

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