Does Piracy Aid Content Owners?
Here at Light Reading's Future of Broadband conference in New York, Sevitt talked about the success of the TV series Family Guy. Metacafe's traffic surged after an influx of Family Guy clips were uploaded to the site. "One of the first questions I asked was: We have this content -- what do we do about it?" asked Sevitt during a panel discussion.
Sevitt suggested that since no one immediately asked for the content to be taken down, perhaps Metacafe had an implied license to distribute it. Eventually, the Family Guy clips were removed, but Sevitt thinks their free presence online aided the series. "They didn't have a disadvantage due to us. Since then, the series was renewed and DVD sales have been as strong as ever. Perhaps this was because it was distributed without license."
To be fair, Sevitt stressed that Metacafe is always cooperative with content owners in the removal of unlicensed content from its site.
— Raymond McConville, Reporter, Light Reading