Cord Cutting & Consumer Clouds
1) Cord cutting: Yeah, I know I sound old. I mean, why should I keep shelling out money for U-verse when I can get Hulu LLC on my laptop, iTunes on my Apple TV, Netflix Inc. (Nasdaq: NFLX) on my Wii and Roku Inc. on my -- wait! -- Which device uses Roku, again? And what about Amazon.com Prime? Doesn't that already come embedded in my TV or do I have to get a Google TV? And Google TV, that's got YouTube, on it, right? With the keyboard?
Anyway, I know I can watch just about any show I want anytime I want. The problem is I can't find anything ever, including the remotes. Especially the remotes.
Don't get me wrong: I think Boxee and related services are brilliant and I wish them well. But during the NBA Finals they're not brilliant at all. They're useless.
2) Consumer Cloud Services: I love the idea of taking all my songs, uploading them to a service "in the cloud" and then having them available for me to play on any device, anywhere. Here's the thing: I don't have time. My broadband service is pretty typical of a telco broadband experience. By that I mean it has no upload capability whatsoever.
I can share files at about 256Kbit/s upstream on a good day. So if I wanted to use the allotted space in, say, Amazon.com's Cloud Drive (5GB), I'd have to spend somewhere around 87 hours just doing the upload. That would require several good days. And let's not forget I need to spend time deciding what I want to send up and what I want to keep here on Earth.
I'm eager to see what Apple Inc. (Nasdaq: AAPL) can do with its iCloud service because the iTunes Match component suggests that I would only need to upload a fraction of my music collection, not the whole thing. That could be cool. We'll see. For now, I'd rather put my CDs in a box and mail them to Amazon.com instead of spending weeks managing a giant cloud-seeding project.
Like cord-cutting, consumer cloud services sound great on paper. Now, if you'll excuse me, I'm just going to keep doing things the way I always have. For now.
— Phil Harvey, Editor-in-Chief, Light Reading