Clearleap Brings Blip.tv & Others to Cable

Clearleap , a startup that aggregates Internet content for cable operators, has signed Blip.tv , Next New Networks, and Revision3 as content partners.

Clearleap will now have access to the trio's entire library of content, and MSOs can pick and choose how much they offer to digital video subscribers. Among the group, Blip.tv claims to offer 38,000 originally produced Web shows. (See Clearleap Nets Content Partners.)

Clearleap is coming along as MSOs look for ways to expand their VoD movie and TV vaults with a broad variety of niche content. Clearleap's encoding process ensures that IP-based videos can be played on cable's widely deployed base of non-IP, QAM-based set-tops.

Clearleap does this with Clear|Flow, a content distribution platform that allows MSOs to subscribe to a feed of content as they would to a podcast, using RSS feeds. The MSO decides how the Internet video content shows up on its own set-top-based interactive program guides (IPGs). (See Clearleap Aims to Make Web Video a Commodity.)

In addition to one-off, on-demand access to video titles, Clearleap's technology also allows MSOs to generate and deliver playlists and create, for example, a "Best of the Web" linear broadcast channel.

Blip.TV, Revision3, and Next New Networks -- all already heavily syndicated -- are the first to jump on board with Clearleap, and more will follow. "We have double-digit deals already done," says Clearleap CEO Braxton Jarratt, a cable vet formerly of Tandberg Television , N2 Broadband (purchased by Tandberg in February 2005), and Cox Communications Inc.

ClearLeap also has some MSO deployments tucked away, but has yet to name them. Jarratt acknowledges that most of the initial traction is with smaller operators, which tend to be more nimble. "But I'm seeing universal interest from operators both big and small," he says. Although cable is its initial focus, Clearleap also plans to pursue deals with IPTV and satellite TV service providers, too.

Jarratt says Clearleap's MSO partners are interested in selling advertising to run with Internet videos and Clearleap can enable that through its ad platform, Clear|Profit.

Atlanta-based Clearleap, started in 2007, has raised $12.3 million so far and counts former Time Warner Cable Inc. (NYSE: TWC) chief technology officer Jim Chiddix among its investors. (See Clearleap Gets Financing and Clearleap Hops on $9M 'A' Round .) Its competitors include ActiveVideo , a firm that's trying to help MSOs add more Internet video and interactivity to their digital TV subscribers. (See ActiveVideo Turns On Blip.tv and TWC Activates ActiveVideo.)

— Jeff Baumgartner, Site Editor, Cable Digital News

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