Emulating the the video-on-demand (VoD) button on digital cable remote controls and tying itself even closer to the CE industry, Netflix Inc. (Nasdaq: NFLX) cut deals with several manufacturers to install a Netflix button on remote controls for a range of Blu-ray players, broadband-connected TVs, and over-the-top (OTT) video devices.
(See Netflix Gets Hamstrung on Leased TiVos.)
Elsewhere in the 3DTV world, ESPN's fledgling, part-time 3-D network will graduate to a full-time, 24-hour channel on Valentine's Day. But expect reruns galore. Starting Feb. 14, the network will show replays of previously televised ESPN 3-D events when the network is now showing a live event. (See ESPN Jumps Into the 3DTV Game .)
While Roku Inc. still hasn't disclosed how many set-tops it has sold, the OTT firm boasts that it has delivered more than 1 billion streams.