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CBS, Turner to Stream March Madness to the iPad

Word that CBS Sports and Turner will deliver free streaming video of every game from the Men's NCAA Basketball Tournament to Apple Inc. (Nasdaq: AAPL)'s iPad leads today’s cable news roundup.

  • Broadband consumption caps, beware! CBS Sports and Time Warner Inc. (NYSE: TWX)'s Turner Broadcasting are drawing praise for their plan to deliver every March Madness basketball game to iPad owners for free. (See CBS Mulls 'March Madness' Cross-Platform Play .)

  • After four years of hype but no deployments for its Internet video set-top and service, ZillionTV Corp. has bit the dust. (See ZillionTV's Web TV Launch Delayed, ZillionTV Goes Over-the-Top and Nsight Takes ZillionTV on a Test Run .)

  • There's some potentially bad news brewing for ivi Inc. and its ongoing fight to retransmit broadcast TV signals over the Web and charge subscription fees. Congress is asking (PDF) the U.S. Copyright Office to offer recommendations for phasing out compulsory licenses. Ivi, which is appealing a court decision that temporarily shut down its service, argues that its service complies with the rules because it was paying the Copyright Office $100 per year for a compulsory license, therefore making it immune to the Federal Communications Commission (FCC) 's Communications Act, which lets broadcasters command higher retransmission fees. (See Court Cuts Ivi's Web TV Signal.)

  • Home Box Office Inc. (HBO) has quietly doubled the size of its "HBO Go" library of TV Everywhere online video content in the last year to 1,400 titles. Comcast Corp. (Nasdaq: CMCSA, CMCSK), Verizon Communications Inc. (NYSE: VZ) and AT&T Inc. (NYSE: T) are among the HBO affiliates that benefit from it right away. (See HBO: No to Netflix .)

  • You may have heard of dynamic ad insertion for video-on-demand (VOD) advertising, but how about "dynamic product placement"? (See Startup Seeks Open-Source VoD Ad-Vantage.)

  • Local cable ad revenue jumped 12 percent to $27.1 billion in 2010, while revenue from national cable networks increased 9.6 percent to $20.5 billion, according to The Cabletelevision Advertising Bureau (CAB) .

  • Top cable operators picked up 2.3 million new broadband Internet subscribers in 2010, growing 5 percent and extending the total to 41.5 million, according to Leichtman Research Group. Major telcos, meanwhile, increased their broadband subscriber counts by 3.3 percent to 33.5 million.

  • Walt Disney Co. (NYSE: DIS) continues to turn to Web video games to drive programming revenue after acquiring Finland-based HTML5 gaming engine startup Rocket Pack.

    — Steve Donohue, Special to Light Reading Cable

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