If granted, the waiver would "selectively" deny the copying of those movies through the outputs on digital boxes.
The Motion Picture Association of America and the cable industry, led by the National Cable & Telecommunications Association (NCTA) , are also in favor of a waiver that would lift the ban on so-called Selectable Output Control (SOC) in certain circumstances, arguing that such copyright protection is necessary if studios want to offer content in earlier windows without worrying about pirates making illegal copies and zapping them around the globe. The Consumer Electronics Association (CEA) is among the detractors, claiming that lifting the ban even under narrow circumstances would be "used to the disadvantage of consumers, technology, and competition." However, CE firms such as Sony Corp. of America and TiVo Inc. (Nasdaq: TIVO), which are eager to deliver more and more content "over the top" via broadband, are in favor of the waiver. (See More Than VOD Window Dressing .)
Some other MSOs already offer some movies via VoD the same day they come out on DVD, but they would obviously want to see adoption (and revenues) grow by offering titles in even more attractive windows and perhaps complement that offer with the ability for the customer to purchase the physical DVD. Cablevision Systems Corp. (NYSE: CVC)'s already pursuing a hybrid VoD/DVD business model in tandem with Popcorn Home Entertainment.
— Jeff Baumgartner, Site Editor, Cable Digital News