Best Buy has partnered with Sonic for the video delivery. The service will be under the brand of CinemaNow, which Best Buy acquired from Sonic Solutions (Nasdaq: SNIC) as part of their partnership, and will allow users to rent movies for about $4 and buy them for about $15 (these prices are similar to those of competitors like iTunes and Amazon).
Initially, the service will be available on some LG Electronics Blu-ray players and home theater packages sold by Best Buy. But eventually, Best Buy plans to offer the service on every Web-connected device it sells.
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— Erin Barker, Digital Content Reporter, Light Reading Cable