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Apple Wants iCloud to Go Hollywood

Here's a quick look at what's making cable headlines today.

  • Apple Inc. (Nasdaq: AAPL) is pushing Hollywood studios to allow it to distribute movies on its iCloud service, but Home Box Office Inc. (HBO) 's contracts with three studios could thwart those plans. (See Apple Teases Software-Focused WWDD.)

  • Global Internet video traffic overtook peer-to-peer (P2P) usage in 2010, and will account for more than half of consumer Internet traffic by 2012, Cisco Systems Inc. (Nasdaq: CSCO) revealed in its latest Visual Networking Index Forecast (PDF). Among other self-serving forecasts that Cisco probably hopes will lead customers to buy heaps of its gear: IP traffic will reach the "zettabyte threshold" (966 exabytes) by the end of 2015, and, also by then, there will be two networked devices per capita, up from one in 2010. Cisco also predicts that 1 million minutes of video content will cross the network every second by 2015.

  • BlackArrow Inc. tweaked its video-on-demand (VoD) ad platform to let cable MSOs insert mid-roll ads. (See TW Cable Invests in BlackArrow.)

  • NCR Corp. sued new Blockbuster Inc. owner Dish Network LLC (Nasdaq: DISH), after it killed a deal that allowed NCR to use the Blockbuster Express brand on 9,000 DVD rental kiosks in retail stores. (See Dish Puts Blockbuster to Work.)

  • Roku Inc. hopes to spark interest in its over-the-top video set-top with casual games, beginning with Rovio's hot Angry Birds. (See Boxee, Roku Predict Pay TV's Transformation.)

  • Activision is plying gamers that subscribe to its Call of Duty Elite service with exclusive access to a Web-based TV series featuring content inspired by the game.

  • News Corp. (NYSE: NWS) wants to increase the ad load for Fox TV series distributed on Hulu LLC , which just closed a deal to add hundreds of Miramax films to its library.

  • Cox Communications Inc. President Pat Esser will keynote the 2011 Society of Cable Telecommunications Engineers (SCTE) Cable-Tec Expo, set for Nov. 15-17 in Atlanta.

    — Steve Donohue, Special to Light Reading Cable, and Jeff Baumgartner, Site Editor, Light Reading Cable

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