ActiveVideo Gains a Retail Foothold

3:25 PM -- Funai Electric Co. Ltd. (OTC: FUAIY) has emerged as the first CE partner for ActiveVideo , a company that historically has made its hay off of direct deals with MSOs such as Cablevision Systems Corp. (NYSE: CVC) and Time Warner Cable Inc. (NYSE: TWC).

ActiveVideo sparked its over-the-top CE strategy in late 2009, aiming to bring its CloudTV platform to the retail world. Funai, which sells products under the Philips, Sylvania, Magnavox and Emerson brands, is the first to take the plunge on a product that will allow "selected" broadband-connected TVs and Blu-ray players to pipe in Web-sourced applications and video from ActiveVideo's client-server architecture. (See ActiveVideo Goes Over-the-Top With CE Play.)

They haven't disclosed any content partners that will take advantage of this particular hook-up, but ActiveVideo's public customers include HBO, Blockbuster Inc. , Fox, Showtime Networks Inc. and Blip.tv .

ActiveVideo has already verbalized a goal to have its client in 10 million homes through a combination of cable distribution and CE devices by the end of 2010. But the vast majority of that figure is likely coming from cable since, according to ActiveVideo, the Funai deal isn't expected to pop at retail until the second quarter of 2011.

— Jeff Baumgartner, Site Editor, Light Reading Cable

spiral 12/5/2012 | 5:16:17 PM
re: ActiveVideo Gains a Retail Foothold

Now that tru2way has fallen off the CE roadmap, are there any other interactive platforms out there that can deliver to both Cable and CE? This seems like a minor news story on the face of it, but when you think about it, this is just the kind of reach that content providers and advertisers need to monetize smart TV apps and targeted interactive advertising. Fragmentation is the achilles heel of all these new connected devices. Use the cloud to build one app to serve multiple devices and markets. Smart.

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