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ActiveVideo Eyes the CE World

12:45 PM -- Having already traveled the direct-to-MSO route for more than a decade, ActiveVideo (formerly ICTV Inc.) is about to see how it will fare in the wild world of the consumer electronics industry.

AVN, a company that has developed software and a thin-client architecture that brings Web-like interactivity to cable set-tops and TV, will officially complement its existing cable-only play with a CE-focused strategy when the Consumer Electronics Show boots up next month in Sin City.

No partners have been announced yet, but presumably AVN will try to show how its client software and the interactive applications that ride on top of it can be pumped directly into any Web-connected device -- something along the lines of all those “over-the-top” set-tops with high-speed Internet connections or Web-based, video-centric services and applications.

So far, AVN’s big public showcase is in Hawaii, where the Oceanic division of Time Warner Cable Inc. (NYSE: TWC) has it deployed. (See TWC Activates ActiveVideo.)

Given AVN’s history and how long it has endured before striking that deal, we’d expect that this complementary CE move, thanks to all that Web-based video that’s zipping about, could offer a path of less resistance. (See It... Lives! ) It’s an AVN/ICTV piece… We gotta get at least one small dig in there.

— Jeff Baumgartner, Site Editor, Cable Digital News

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