RESEARCH TRIANGLE PARK, N.C. -- On the heels of many Pay-TV providers and other video services’ recent quarterly reports further proving cord-cutting and cord-thinning is happening, Digitalsmiths’ Q2 Video Trends Report reveals an equally important trend probably not covered called “cord-cheating.”
This cord-cheating phenomenon refers to the growing trend by consumers to seek on-demand content from third-party video services and OTT services, as an alternative to their Pay-TV provider’s on-demand offerings. These third-party video services include Netflix, Redbox Kiosk, Hulu and more. Digitalsmiths feels this is an enormous threat, and one that speaks to the need for consumer-facing improvements.
The results prove the competition facing Pay-TV providers is coming from all angles now. Of survey respondents: