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New Service Part of Verizon's National Brand Play

1:05 PM -- As expected, Verizon Communications Inc. (NYSE: VZ) unveiled a new home-monitoring service today. The question is, how can it help Verizon build a national brand for services beyond infrastructure?

I saw a demo of the service at the FTTH Council event in Orlando in late September and it's pretty impressive. The feature set is robust and it's pretty easy to use. And while it's only available today in Verizon's local service footprint, that's expected to change. (See Verizon Expands Home-Monitoring Service Plans.)

Verizon is already a national brand because of its wireless operation, and this could well be a foray into what becomes nationally branded services in the home and elsewhere. It's something the company hinted at last year, when it unveiled its FlexView content-on-demand service at TelcoTV 2010. (See TelcoTV 2010: Verizon Takes a Flex View of the Cloud).

As it rolls out LTE on a national basis, it will be interesting to see how -- and if -- wireless broadband begins to compete with what's available from telcos and cable outside the Verizon footprint. And even if Verizon can't sell the broadband wireless pipe into the home, it could very well sell the advanced services on top of someone else's broadband service, putting Verizon on the profitable side of the dumb pipe equation.

— Carol Wilson, Chief Editor, Events, Light Reading

ravanelli 12/5/2012 | 4:51:24 PM
re: New Service Part of Verizon's National Brand Play

Who's gonna spend that kind of money up front and monthly to maybe save a little bit on utilies over 5 years?  Look how people flipped out over Netflix pricing changes and this is pitching me $9.99/month to do what?  Remotely set my already programmable thermostat?


 Too thin in tough economic times, with a fully monitored security package (like Comcast) I can see more value and save real dough on home owners insurance.  

MMQoS 12/5/2012 | 4:51:20 PM
re: New Service Part of Verizon's National Brand Play

Rav-


Have you had a demo of the Verizon product or are you just offering a casual critic?


I received a full demo at CES last January and was even then very impressed even though 1) I did not yet have the iPhone from VzW and 2) I saw a lot of this stuff during my time with the DLNA.  My utilities costs are killing me and this service could potentially address much of the excess usage I have today.


I love where I live but not my incumbent telco (ATT) which has given up on wireline innovation.  My problem with the concept that I saw at CES is that as always the devil is still in the details.  Therefore if I have to rely on a VzW service plan that is pay by the minute to ensure that all of my utilities are shut down when I travel (frequently) then as you infer, it is a non-starter.


Verizon will have to learn that I don't want to spend my time or income watching innane YouTube videos, but I will pay for home services that can save on utilitiy expenses and therefore offset the cost of their well thought out service.


MMQoS


 

MMQoS 12/5/2012 | 4:51:20 PM
re: New Service Part of Verizon's National Brand Play

Rav-


Have you had a demo of the Verizon product or are you just offering a casual critic?


I received a full demo at CES last January and was even then very impressed even though 1) I did not yet have the iPhone from VzW and 2) I saw a lot of this stuff during my time with the DLNA.  My utilities costs are killing me and this service could potentially address much of the excess usage I have today.


I love where I live but not my incumbent telco (ATT) which has given up on wireline innovation.  My problem with the concept that I saw at CES is that as always the devil is still in the details.  Therefore if I have to rely on a VzW service plan that is pay by the minute to ensure that all of my utilities are shut down when I travel (frequently) then as you infer, it is a non-starter.


Verizon will have to learn that I don't want to spend my time or income watching innane YouTube videos, but I will pay for home services that can save on utilitiy expenses and therefore offset the cost of their well thought out service.


MMQoS


 

cnwedit 12/5/2012 | 4:51:15 PM
re: New Service Part of Verizon's National Brand Play

Actually, many people pay ADT this much and MUCH MORE just for home security services that don't offer the remote monitoring features Verizon is offering.


The energy management is one function, and I would agree that in general, folks aren't as interested in monitoring unless they can dierctly tie it to savings. But home security is a gold mine for the companies that have dominated that market, providing very little in the way of service.

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