New Service Part of Verizon's National Brand Play
I saw a demo of the service at the FTTH Council event in Orlando in late September and it's pretty impressive. The feature set is robust and it's pretty easy to use. And while it's only available today in Verizon's local service footprint, that's expected to change. (See Verizon Expands Home-Monitoring Service Plans.)
Verizon is already a national brand because of its wireless operation, and this could well be a foray into what becomes nationally branded services in the home and elsewhere. It's something the company hinted at last year, when it unveiled its FlexView content-on-demand service at TelcoTV 2010. (See TelcoTV 2010: Verizon Takes a Flex View of the Cloud).
As it rolls out LTE on a national basis, it will be interesting to see how -- and if -- wireless broadband begins to compete with what's available from telcos and cable outside the Verizon footprint. And even if Verizon can't sell the broadband wireless pipe into the home, it could very well sell the advanced services on top of someone else's broadband service, putting Verizon on the profitable side of the dumb pipe equation.
— Carol Wilson, Chief Editor, Events, Light Reading