Call it a case of TVE tit-for-tat.
Just one day after Verizon Communications Inc. (NYSE: VZ) became the first pay TV provide to place its FiOS TV app on Microsoft Corp. (Nasdaq: MSFT)'s new Xbox One game console, Time Warner Cable Inc. (NYSE: TWC) retaliated by greatly expanding the reach of its own TV Everywhere app.
TW Cable announced Wednesday that it has launched its full TWC TV app on the Amazon.com Inc. (Nasdaq: AMZN) Kindle Fire HD and HDX tablets while padding its existing offerings on the Roku Inc. streaming media player, Xbox 360 game console, and newer Samsung Electronics Co. Ltd. (Korea: SEC) connected TV sets. (See FiOS Snags Xbox One First.)
With these latest moves, TW Cable boasts that it's now offering TV Everywhere content through apps on seven different platforms -- Apple Inc. (Nasdaq: AAPL)'s iOS, Google (Nasdaq: GOOG)'s Android, PC, Mac, Roku, Xbox 360, and Amazon Kindle Fire. That's more than any other service provider and, as the MSO's Chris Monfette put it in a blog on the company's website, "nearly as many platforms for delivering quality content as Santa has reindeer."
Moreover, with these various launches, TW Cable is rounding out its TV Everywhere offerings on all the different platforms. On the Roku and Xbox 360 boxes, the MSO has added its roster of video-on-demand (VoD) programming to its existing live TV lineup. Conversely, on the Samsung Smart TVs, the MSO has added its linear channel lineup to its existing VoD offerings.
As a result, TW Cable is now streaming up to 300 live TV channels and up to 5,000 free and subscription-based VoD titles to all four platforms, along with PCs, Macs, iPhones, and iPads, for in-home use. It also offers limited out-of-home access to content on several of the platforms, including the Kindle Fire tablets.
Unlike FiOS TV, however, TWC TV is not yet available on the new Xbox One console, which just debuted a month ago. Nor is the TWC TV Everywhere app available yet on the Apple TV box, Google Chromecast streaming stick, or Barnes & Noble Inc. Nook tablet.
But all that may soon change. As reported by Multichannel News, TW Cable executives would also like to extend TWC TV's reach to as many platforms as possible, including the popular Chromecast dongle. They also told the publication that they would like to transform the TWC TV app into essentially a virtual cable set-top box, enabling it to bring all the functions of a traditional cable set-top to any connected device.
— Alan Breznick, Cable/Video Practice Leader, Light Reading