Multi-screen video

SeaWell, Arris Enable New Multiscreen Advertising Revenue

SUWANEE, Ga. -- ARRIS Group, Inc. (Nasdaq: ARRS) and SeaWell Networks, Inc, today announced an integrated advertising solution for multiscreen. The solution quickly takes service providers into the world of IP television, enabling delivery of localized, session-oriented ads and programming at the home network level for unprecedented control and customization.

The solution integrates SeaWell’s Spectrum IP session delivery controller technology into the SkyVision ad insertion platform by ARRIS. It addresses the growing revenue opportunity in multiscreen services, prompted by demand from more than half of global consumers, according to a recent ARRIS study.

Integrated solution delivers:

  • Highly efficient and dynamic format repackaging
  • Per-session content management and analytics
  • Zone-based, localized and targeted ad insertion
  • Blackout management and program substitution
  • Support across all major adaptive bit rate (ABR) protocols

    Arris Group Inc. (Nasdaq: ARRS)

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