KUALA LUMPUR, Malaysia -- Astro, Malaysia’s leading consumer media entertainment group and Maxis, Malaysia’s leading integrated communications service provider have come together in a strategic partnership to bring the best of Astro TV and Radio, high speed broadband and voice to Malaysian consumers and households. Astro and Maxis will develop and co-market consumer packages combining Astro B.yond IPTV and Astro On-The-Go services, together with Maxis’ Fibre Internet, Mobile Internet, Wireless Internet and ADSL services. Additionally, Maxis customers will also have access to a specially developed content package from Astro.

With this partnership, Maxis has been appointed the value-added fibre broadband service provider to significantly expand Astro’s B.yond IPTV service footprint. Astro, meanwhile, will be the IPTV service provider for all Maxis fixed and wireless platforms. In the next few months, both Maxis and Astro will jointly develop the unique consumer packages, targeted to be launched into the market, in phases.

In addition to this partnership, Astro and Maxis have also tied up a co-marketing mobile partnership for Astro On-The-Go services to Maxis customers. Astro On-The Go (AOTG) delivers entertainment from Astro TV and Radio channels, live events, Video On Demand (VOD) and catch up TV anytime, anywhere on both Apple and Android smartphones, tablets and PCs/laptops. Currently this service is available to all existing Astro customers and will be available to non Astro customers by end of this year.

Maxis Communications Bhd.