Comcast Vaunts Its VOIP
Comcast plans to market its service -- which it describes as a “digital voice offering” rather than VOIP -- to 15 million homes in 20 markets by year-end 2005 and make it fully available to all of the company’s 40 million customers by the end of 2006, according to Comcast CEO Brian Roberts, who announced the plans in a Webcast that was broadcast on the Internet.
"We’re looking for a penetration of 20 percent of our total customers over the next five years," he says. "We are going to market this like we did with broadband services, node by node, and do not plan to advertise it and not be able to deliver."
It's clear that the service offering will be seen as a major threat to incumbent RBOCs, though Roberts described it as an evolution of Comcast's product offering more than a death knell for the RBOCs. “It is not our desire to do this to hurt phone companies,” he says. “We’re doing this to add value to our service. We have had competition in our market, and we don’t believe that there has really been competition for local phones service, and we think we can compete.” Get the full story at Next-Generation Services.
— Chris Somerville, Senior Editor, Next-Generation Services