Comcast to Pay $800K to Settle NBCU Complaint
Comcast Corp. (Nasdaq: CMCSA, CMCSK) has agreed to pay an US$800,000 settlement against accusations it was not
adequately marketing a "reasonably priced," standalone broadband service, the Federal Communications Commission (FCC) announced Wednesday.
That service had been a condition of the FCC's approval of the NBCUniversal LLC merger. Comcast had been ordered offer a standalone broadband of at least 6 Mbit/s (downstream) for no more than $49.95 for three years. The complaint held that Comcast wasn't doing enough to market the tier.
The settlement includes a year-long extension of this particular merger condition, the FCC said.
Why this matters
The FCC's consent decree (readable here in PDF form) means Comcast will offer the so-called Performance Starter service until at least Feb. 21, 2015. And Comcast had better do more to promote it, or risk getting its hand slapped again.
Other conditions call for Comcast to properly train customer service and retail reps and "reinforce their awareness and familiarity" with the tier, ensure that new and existing customers have equal access to a Web page devoted exclusively to it, and to list Performance Starter on product materials.
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— Jeff Baumgartner, Site Editor, Light Reading Cable