AT&T's 3 Screens Update
At Light Reading's The Future of Broadband event held here in Atlanta in conjunction with TelcoTV, Barbara Stark, a member of AT&T's Premises and Device Architecture group, gave an update on where it was with this service and what hurdles still remain.
It has basically been a slow process of integration. AT&T has made lots of headway integrating services, as it showed this morning in its IPTV demo. (See AT&T Shows Off IPTV Tricks.) But the more and more you try to integrate devices, the more difficult it gets.
"We have a variety of access technologies, devices coming from different manufacturers, the complexity of set-top boxes," said Stark. "The amount of integration going into this is incredible."
Managing all of these services is a real headache as well, according to Stark. "There are multiple protocols for managing services such as TR-069 and OMA-DM for cellphones. We want a single holistic view of the customer." These things will take a lot of work to accomplish, she says.
After her talk, Stark told Light Reading that, while AT&T was making good headway with the integration of applications, it was still a few years away from the true Holy Grail of Three Screens. Interestingly enough, she admitted that part of the delay was that AT&T "needs more bandwidth in its edge networks."
— Raymond McConville, Reporter, Light Reading