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Cable/Video

AT&T Updates U-verse Forecast

AT&T Inc. (NYSE: T) has upped the ante on its U-verse projection, setting itself a new goal for the number of customers it plans to reach with its new network rollout during the next few years.

During a presentation made at the carrier's Analyst Day today, AT&T CEO Randall Stevenson said the company is targeting 30 million homes passed by its fiber-to-the-node (FTTN) rollout by 2010.

John Stankey, AT&T's group president of telecom operations, supplemented that target by saying that about 50 percent of homes and 33 percent of businesses in 22 states will be passed by the end of 2010.

Previous AT&T estimates for U-verse have been limited to the end of 2008, when the carrier expects to have its IPTV service available to 17 million homes. (See AT&T Readjusts U-verse Forecast .)

That 2008 projection, though, has been subject to change, having been revised downwards three times this year. Originally, AT&T had its 2008 target pegged at 19 million homes. (See U-verse Picks Up the Pace, AT&T Lowers U-verse Goals Again, and AT&T Hits Lowered U-verse Goal.)

AT&T signed up its 100,000th U-verse customer in early September, but it has a long way to go to be a major player in the entertainment services sector. Stankey says the video market is a $35 billion opportunity, of which AT&T currently has only a 1 percent share.

The carrier believes it can boost that share during the coming year, though, and reach 1 million U-verse customers by the end of 2008. AT&T plans to make its service more attractive by offering advanced DVR services that can be accessed from anywhere in a customer's home and by making two high-definition TV streams available to each home by the middle of 2008.

Those sorts of services should also help AT&T boost its monthly average revenue per user (ARPU) from U-verse to more than $70 by 2010 from the current high $50s.

Stankey also told the Analyst Day crowd that U-verse deployment numbers are improving as the number of technicians available for installations, and the productivity of those technicians, increases.

Stankey says the company is on pace to achieve 10,000 installations per week by the end of this year, and that the company expects to reach 40,000 installations per week by the end of 2008.

— Ryan Lawler, Reporter, Light Reading

materialgirl 12/5/2012 | 2:57:30 PM
re: AT&T Updates U-verse Forecast Sounds like ATT is doing the old bait and switch. Talk up high-end Lightspeed, while gradually substituting low-end U-verse in its place. How typical.

To bad they will spend $BB for nothing. As the LA writer's strike shows, old media is on its last legs. The food chain is at each other's throats now that the gravy train of ad spending is dwindling. Just as old media model rolls over, we get two more giant distributors. What a recipe for disaster.
paolo.franzoi 12/5/2012 | 2:57:30 PM
re: AT&T Updates U-verse Forecast
U-verse is the commercial name for the product from Project Lightspeed.

seven
bollocks187 12/5/2012 | 2:57:28 PM
re: AT&T Updates U-verse Forecast Great forecast - 30 Million passed by 2010, 100K signed on.

It's all media BS to push up the stock price nothing. Mmmmm how long has project lightspeed being going ?
desiEngineer 12/5/2012 | 2:57:23 PM
re: AT&T Updates U-verse Forecast mg,

Since you distinguish between high-end LightSpeed and low-end U-verse (AND you got a rating of 5 for your post), prithee, tell me, what is the difference between LightSpeed and U-verse:

- are the services different in some aspect?
- are the speeds slower?

What kind of bait-n-switch is this? I'd like to know, as a consumer itching to try out U-verse...

-desi
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