ADVA Exec Shakeup Continues
The company announced today that it has brought former Cisco Systems Inc. (Nasdaq: CSCO) exec Ron Martin on board as its chief marketing and strategy officer (CMSO) and president of North American operations. (See Adva Appoints CMSO.)
The move marks the third senior executive hire in the past three months, and the fourth of the year. Martin joins Jaswir Singh (CFO), Christian Unterberger (chief sales officer), and Dr. Christoph Glingener (CTO) as new members of ADVA's executive management team. (See ADVA Names CFO and ADVA Appoints Sales Chief.)
With so much turnover in the senior ranks, the executive management team is now largely made up of new hires. Only CEO Brian Protiva and COO Jurgen Hansjosten were on board at this time last year.
Martin comes from Cisco, where he spent five years in various roles, including VP and general manager of the company's worldwide optical business and service provider development. Prior to Cisco, he worked at Fujitsu Network Communications Inc. , where he last served as executive vice president and COO.
In 2003, Martin was named one of Light Reading's "Movers and Shakers," after he was lured away from Fujitsu by Cisco in order to help revitalize its optical business. Since then, however, he has largely stayed under the radar. (See Top Ten Movers and Shakers in Telecom and Fujitsu's Martin Joins Cisco.)
Martin replaces ADVA's former CMSO and North American president, Brian McCann. McCann will remain with the company and serve as senior vice president of corporate marketing and strategy, which is a newly created position.
— Ryan Lawler, Reporter, Light Reading