Widevine Supports Silverlight

Widevine previews content protection platform with support for Microsoft Silverlight

April 14, 2008

2 Min Read

SEATTLE -- Widevine Technologies, provider of multiformat and multiplatform DRM, will demonstrate its content protection solution to protect experiences powered by Microsoft (Nasdaq “MSFT”) Silverlight, a cross-browser, cross-platform plug-in for delivering the next generation of media experiences and rich interactive applications for the Web. Widevine’s cross-platform content security technology is a Hollywood studio approved DRM standard in use today by several major content providers and studios to encrypt and protect premium content offerings which now can be delivered in Silverlight. Widevine will demonstrate its Cypher for Digital Media solution in the Microsoft booth at the National Association of Broadcasters (NAB) conference in Las Vegas (South Hall, Booth # SL5520).

Widevine’s DRM solution demonstrates a cross-platform digital delivery solution that securely delivers content to all major browsers running on the Mac OS and Windows operating systems. This cross-platform support has long been a considerable barrier and obstacle for both the content community and consumers. It allows for major studios, networks, broadcasters and sports leagues to utilize a single distribution and content security platform serving all users. In turn, these greater opportunities for efficiency and monetization enable content owners to profitably offer an attractive user experience to consumers, regardless of computing platform.

Microsoft Silverlight enables the delivery of high-quality video to consumers and has been gaining widespread adoption throughout the digital media industry. Widevine has been engaged with the Hollywood studio system for nearly a decade for both IPTV and internet delivery to facilitate cross-platform, ubiquitous content security.

The technology alliance also seeks to provide higher ad-supported revenues to content owners by preserving the integrity of the content offering. Secure Flash streams and HTTP downloads can be verified and tracked by Widevine’s DRM, thereby enabling advertisers to send more targeted ads to consumers along with verification that the content has been accessed and viewed. In addition, Widevine has amassed a significant intellectual property portfolio for video security on the Internet.

“Our content partners can now access their premium content libraries and build monetization strategies around a Silverlight offering, including ad-supported, geo-filtered or pay models for their consumers. This is really a win for content owners, who have a choice of content-protection technologies from Microsoft and third-parties such as Widevine,” said Steve Sklepowich, group product manager in the Developer Division at Microsoft Corp.

Widevine Technologies Inc.

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