What's the story? Astound and Atlantic Broadband rebrand

Jeff Baumgartner explains what the rebranding of two cable companies means for the customers and markets they serve.

Kelsey Ziser, Senior Editor

January 18, 2022

What's the story? Astound and Atlantic Broadband rebrand

Light Reading Senior Editor Jeff Baumgartner joins the podcast to provide an update on Astound Broadband and Atlantic Broadband's rebranding efforts. Baumgartner explains why the cable companies are choosing a new moniker, what it means for customers and what to expect next.

— Kelsey Kusterer Ziser, Senior Editor, Light Reading

About the Author(s)

Kelsey Ziser

Senior Editor, Light Reading

Kelsey is a senior editor at Light Reading, co-host of the Light Reading podcast, and host of the "What's the story?" podcast.

Her interest in the telecom world started with a PR position at Connect2 Communications, which led to a communications role at the FREEDM Systems Center, a smart grid research lab at N.C. State University. There, she orchestrated their webinar program across college campuses and covered research projects such as the center's smart solid-state transformer.

Kelsey enjoys reading four (or 12) books at once, watching movies about space travel, crafting and (hoarding) houseplants.

Kelsey is based in Raleigh, N.C.

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