Vodafone Gets Social

Operator launches new MySpace service

Michelle Donegan, Contributing Editor, Light Reading

July 1, 2008

1 Min Read
Vodafone Gets Social

9:00 AM -- Vodafone Group plc (NYSE: VOD) is keen on mobile social networking. The operator even bought its own platform for €31.5 million (US$50 million) by acquiring Danish company ZYB Technologies ApS in May. (See Vodafone Buys ZYB and Vodafone Splashes Out on Acquisitions.)

And yesterday Vodafone announced a new music-related social networking service with MySpace called Vodafone Music Reporter. For Vodafone Music Unlimited events in Germany, Italy, Spain, and the U.K., users will be able to upload photos and videos from the concerts onto the Vodafone Music Reporter page on MySpace. Users’ reports on the gigs will be judged by other Vodafone MySpace users, and the winner will get a chance to do a real live report for MTV Networks . (See Vodafone, MySpace Team, Vodafone Takes MySpace Mobile, and Vodafone Flattens Rates & Gets Social.)

Vodafone’s share price got a boost yesterday. But that probably had more to do with a research note from Credit Suisse analyst Justin Funnell, who wrote that Vodafone will likely hit the top end of its guidance this year thanks to strong mobile data growth. (See Vodafone Rakes in Data Revenues and Data Growth Pumps Up Vodafone .)

— Michelle Donegan, European Editor, Unstrung

About the Author(s)

Michelle Donegan

Contributing Editor, Light Reading

Michelle Donegan is an independent technology writer who has covered the communications industry on both sides of the Pond for the past twenty years.

Her career began in Chicago in 1993 when Telephony magazine launched an international title, aptly named Global Telephony. Since then, she has upped sticks (as they say) to the UK and has written for various publications, including Communications Week International, Total Telecom, Light Reading, Telecom Titans and more.

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