Vodafone Gets ClixSmart

DUBLIN -- ChangingWorlds, leading provider of advanced personalization technology, today announced the signing of a major contract with Vodafone. Vodafone, the largest mobile telecommunications network company in the world, has chosen ChangingWorlds patent pending personalization solution ClixSmart Navigator to deliver individualized mobile information services to its customers in Ireland. Consider a user who regularly checks entertainment, sports news and financial information on his/her mobile. ClixSmart Navigator automatically learns these information needs and places this information within easy reach of each individual user. This eliminates having to click through menu after menu to get to the desired information. Therefore a user can quickly access the latest World Cup results for example within 2 or 3 clicks. Similarly, the user gets simple and fast access to relevant entertainment and news reports. Quicker access to bank balance information helps a user to manage his/her spending limits, while having quick access to the prices of their stock portfolio means a user is well positioned to take advantage of up-to-the minute developments in the market place. Vodafone subscribers have been successfully using the ClixSmart Navigator service since before Christmas. The solution enables easier and faster access to relevant content and services available on the mobile Internet. Each individual user is presented with their own individually tailored menu structure, which has been adapted to their unique preferences and information needs. This happens automatically and requires no configuration by the end user. This saves time and effort for the end user and the operator thus increasing customer satisfaction and revenues. Vodafone Group PLC