VOD Portugal Uses Ortiva

Ortiva Wireless announces plans for a commercial deployment of its mobile Video Optimization Gateway (mVOG) with Vodafone Portugal

January 20, 2009

1 Min Read

LA JOLLA, Calif. -- Ortiva Wireless, a pioneer in dynamic delivery of rich mobile content, today announced plans for a commercial deployment of its mobile Video Optimization Gateway (mVOGTM) with Vodafone Portugal, the company’s first European customer. Ortiva’s mobile video delivery solution allows Vodafone Portugal to dramatically increase the efficiency and quality of mobile video across its network, ensuring a superior viewing experience for its growing Vodafone live! customer base. Ortiva’s technology will be used to enhance all live TV channels starting first quarter of calendar 2009.

“To build strong subscribership in mobile video, we must deliver amazing video quality from the start,” said Jorge Bento, IN and Service Development Director at Vodafone Portugal. “Anything less falls short of our commitment to providing the high-quality, mobile video services our subscribers demand. Ortiva met this requirement in testing, even during noisy network conditions. mVOG will be an essential component to our ability to improve subscriber interest in mobile video services.”

Ortiva’s patented streaming technology is purpose-built for carriers that want to deliver crisp and clear mobile video to the maximum number of subscribers. Specifically, Ortiva’s mVOG enhances the mobile video viewing experience by adapting streaming video content in real time, based on the individual subscriber’s changing network conditions. By dynamically shaping content to each subscriber, carriers like Vodafone Portugal are able to maximize network efficiency, improve subscriber density, and expand overall mobile video coverage. A core benefit of this approach is that operators can ensure their subscribers enjoy the smoothest and clearest mobile video possible - a key factor for driving subscriber uptake and increasing revenue.

Ortiva Wireless Inc.

Vodafone Portugal

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