Vidiator Adds to Xenon

Vidiator drives innovation for mobile music and on-demand mobile TV

February 4, 2008

2 Min Read

BELLEVUE, Wash. -- Driving innovation and a better customer experience for mobile music and on-demand mobile TV, Vidiator today announced new capabilities delivered by its Xenon(TM) streaming and encoding platform that enables mobile handset users to quickly browse music and TV channels, navigate and listen to favorite music tracks and more. In several industry firsts, Xenon enables mobile handset users to create server-side music playlists with sub features 'shuffle,' 'random,' and 'server-side playtime control, along with Fast Track Switching that allows subscribers to immediately navigate between music tracks in a playlist without any buffering or disconnection.

Likewise, the new Fast Channel Switching feature for Mobile On-Demand TV enables subscribers to switch between TV channels in seconds, just like navigating channels on regular HD TV. This is because Xenon maintains multiple music clips or live TV channels on the server, rather than establishing a new streaming channel.

These new capabilities are live or set to go live with carriers including 3 Sweden, 3 Austria, 3 UK, and 3 Italy; PCCW in Hong Kong; and media and technology provider Buongiorno (Milan:BNG.MI - News).

3 Scandinavia, the leading 3G mobile carrier in the region, recently launched mobile TV using Xenon to power its advanced service. "3Mobil-TV" enables subscribers to watch more than 35 channels in high quality video and quickly switch between channels using "Fast channel switching." Content includes a mix of major international and local TV brands as well as made-for-mobile content. Among other features, users can access both live and on-demand material, time shift as well as navigate VOD programs with fast forward and rewind functionality.

"Thanks to Vidiator we have been able to exceed market expectations. The Xenon technology allows us to differentiate our Mobile TV offering, delivering the best Mobile TV experience available anywhere," says Brian Laffan, Nordic Product Manager responsible for 3Mobile TV in Sweden and Denmark. "Vidiator's extensive knowledge within the mobile multimedia sphere and their state of the art Xenon technology are proven key components of our state of the art service. Given Vidiator's history as a provider to 3's award winning music service, the choice to go with them for TV was obvious. Our ambitions within Mobile TV are extremely high and we can only achieve them by partnering with innovators like Vidiator," continued Laffan.

Vidiator Technology (US) Inc.

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