Verimatrix Wins in India

Verimatrix announced that its VCAS and VideoMark user-specific forensic watermarking will be deployed on the MTNL Delhi network

June 21, 2006

2 Min Read

SINGAPORE -- Verimatrix, developer of the most widely deployed IPTV content protection system with tier one operators, today announced at CommunicAsia 2006 that its Verimatrix Content Authority System (VCAS) and patent-pending VideoMark™ user-specific forensic watermarking will be deployed on the Mahanagar Telephone Nigam Ltd (MTNL) Delhi network. Time Broadband Service of India is providing the content delivery network as the first broadband content partner for state-owned incumbent MTNL’s IPTV service, which is the first commercial video-tier rich-media service in India.

This project is also significant as it marks the first deployment of Verimatrix’s VideoMark in Asia, the only robust and invisible content tracking solution that enables forensic, user-specific marking of individual video copies to track piracy to the individual set-top box (STB). Time Broadband’s CEO and Managing Director Sujata Dev said, “Through our extensive evaluation for this large-scale deployment, we selected Verimatrix because it offers the most comprehensive, forward-thinking content security solution that enjoys an extremely high level of acceptance from major content owners, as well as offers the best available tools to detect and prevent theft of service. No other solution matched VCAS for price, performance and functionality, which is what we wanted for MTNL customers at Mumbai and Delhi.”

MTNL’s IPTV service, called “TRI-BAND,” will be launched initially in New Delhi and then in Mumbai, targeting 200,000 broadband subscribers in the first year, and will ultimately be offered to its 3.9 million subscribers. Time Broadband is working with HP as the systems integrator for the IPTV deployments, and includes Optibase Encoders with Kasenna middleware and Amino’s H.264 compliant STBs. Time Broadband is also implementing Verimatrix’s clone detection technology, which was designed to protect revenue for the service provider by detecting cloned STBs on the network. Furthermore, VideoMark has been integrated with the STB to be deployed shortly, for an additional layer of content protection.

“We experienced a tremendous response to VideoMark when we originally introduced it because of its unique ability to trace piracy back to the source. Now we are seeing it deployed on this tier one Indian telecommunications network. This is a major milestone for Verimatrix,” said Tom Munro, CEO of Verimatrix. “India is a very important market for us due to the IPTV growth potential and we are proud to be a part of this extensive pioneering deployment. We are excited to bring our best-of-breed protection technology to the Indian content community of film, music and TV.”

Verimatrix Inc.

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