Ticketmaster and RIM partner to bring live entertainment to your Blackberry
September 11, 2008
WEST HOLLYWOOD, Calif. and WATERLOO, Ontario --
Research In Motion (RIM) (Nasdaq:RIMM) (TSX:RIM) and Ticketmaster (Nasdaq:TKTM) today announced an agreement to more closely connect fans to live entertainment.
RIM's popular suite of BlackBerry(r) smartphones was exclusively designated as the "Official Smartphone of Ticketmaster."
With this agreement, Ticketmaster moves beyond the physical ticket to providing wireless, fan-friendly convenience with BlackBerry.
BlackBerry users will be able to browse, search, and purchase tickets to live entertainment while on the go.
Ticketmaster and RIM are developing an exclusive software application that allows BlackBerry users untethered access to browse and purchase tickets to the hottest shows, games and exhibits available on Ticketmaster.com, TicketsNow.com, and GetmeIn.com.
Additionally, this agreement highlights the digital-to-real life media experience as BlackBerry users can browse music, then sample cuts, and finally, purchase tickets to that live entertainment event.
BlackBerry users will receive anytime, anywhere email alerts with news and information about upcoming music, family and sporting events.
BlackBerry(r) Wallet users will also enjoy seamless access to their credit card and reward card information when purchasing through Ticketmaster on their BlackBerry smartphone.
This agreement with RIM signals an important strategic direction for Ticketmaster toward non-ticketing revenue in areas of exclusive sponsorship arrangements.
This agreement marks the first end-to-end mobile e-commerce solution for smartphone-based ticket purchasing in North America.
The RIM-Ticketmaster agreement is exclusive to the United States, Canada and the United Kingdom.
No other terms or conditions of this RIM - Ticketmaster agreement were disclosed.
Life on BlackBerry just got cooler with Ticketmaster.
"The BlackBerry platform is the ideal platform for mobile e-commerce.With its inherent flexibility, stability and security, the BlackBerry platform allows application providers to offer e-commerce solutions that people will feel confident using," said Jim Balsillie, co-CEO at Research In Motion. "We are very excited to be working with Ticketmaster to provide this exclusive value-added service to our customers."
BlackBerry
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