thePlatform Signs Nordic, Oceania Resellers

Real Life Venture and thePlatform announce reseller agreement for online video and publishing

August 11, 2011

1 Min Read

SEATTLE and STOCKHOLM, Sweden -- thePlatform, the leading white-label video publishing company, and Real Life Venture AB, a digital media consulting company based in Sweden, today announced a reseller agreement to extend video publishing, management and development solutions across the Nordic countries of Denmark, Finland, Iceland, Norway and Sweden. The first joint customer is AB TRAV OCH GALOPP (ATG) with their ATG Vision initiative, the official international website of the Swedish Horse Racing Totalisator Board, which is using mpx to publish and manage video content for Swedish Racing including race replays, coverage, jockey profiles and introductory videos on racing and betting.

The joint solution gives content providers across Denmark, Finland, Iceland, Norway and Sweden the ability to publish video to PCs, mobile devices and TV using mpx, an enterprise class video publishing platform with additional customization and system integration services from Real Life. With local and specialized support from Real Life, mpx will serve the growing media market in Nordic countries helping content providers extend video across multiple screens and destinations.

“Real Life has a great deal of experience in helping content providers architect and execute business models and technology solutions that extend their business,” said Simon McGrath, general manager of Europe for thePlatform. “As an authorized reseller of mpx we look forward to working with them as they offer local support and build custom solutions for customers across the Nordic countries.”

thePlatform Inc.

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