The Broadband Wars: How Cable Can Stay on TopThe Broadband Wars: How Cable Can Stay on Top

Despite some discouraging recent trends in the U.S. broadband market, all hope is not yet lost for cable operators. That’s because cablecos still have some promising growth strategies they can pursue to stay competitive in the market.

Alan Breznick, Principal Analyst, Heavy Reading

December 3, 2024

1 Min Read

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Despite some discouraging recent trends in the U.S. broadband market, all hope is not yet lost for cable operators. That’s because cablecos still have some promising growth strategies they can pursue to stay competitive in the market.

These strategies run the gamut from upgrading their legacy hybrid fiber-coax (HFC) networks for next-gen DOCSIS and/or PON technologies to delivering mobile, fixed wireless access (FWA) and fixed-mobile convergence (FMC) services to developing new services for the commercial sector, among other things.

While some of these strategies are already in the works, operators need to accelerate their efforts because of the growing competition they face.  Cablecos must also craft new ways of conducting business with their customers and become full broadband providers with a multi-access strategy.

To achieve these goals, cablecos should take some specific steps, both short term and long term, as spelled out in this analyst note.  Otherwise, they may well find themselves relegated to the dustbin of technological history. 

About the Author

Alan Breznick

Principal Analyst, Heavy Reading

Alan Breznick is a business editor and research analyst who has tracked the cable, broadband and video markets like an over-bred bloodhound for more than 20 years.

As a senior analyst at Light Reading's research arm, Heavy Reading, for six years, Alan authored numerous reports, columns, white papers and case studies, moderated dozens of webinars, and organized and hosted more than 15 -- count 'em --regional conferences on cable, broadband and IPTV technology topics. And all this while maintaining a summer job as an ostrich wrangler.

Before that, he was the founding editor of Light Reading Cable, transforming a monthly newsletter into a daily website. Prior to joining Light Reading, Alan was a broadband analyst for Kinetic Strategies and a contributing analyst for One Touch Intelligence.

He is based in the Toronto area, though is New York born and bred. Just ask, and he will take you on a power-walking tour of Manhattan, pointing out the tourist hotspots and the places that make up his personal timeline: The bench where he smoked his first pipe; the alley where he won his first fist fight. That kind of thing.

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