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Despite some discouraging recent trends in the U.S. broadband market, all hope is not yet lost for cable operators. That’s because cablecos still have some promising growth strategies they can pursue to stay competitive in the market.
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Despite some discouraging recent trends in the U.S. broadband market, all hope is not yet lost for cable operators. That’s because cablecos still have some promising growth strategies they can pursue to stay competitive in the market.
These strategies run the gamut from upgrading their legacy hybrid fiber-coax (HFC) networks for next-gen DOCSIS and/or PON technologies to delivering mobile, fixed wireless access (FWA) and fixed-mobile convergence (FMC) services to developing new services for the commercial sector, among other things.
While some of these strategies are already in the works, operators need to accelerate their efforts because of the growing competition they face. Cablecos must also craft new ways of conducting business with their customers and become full broadband providers with a multi-access strategy.
To achieve these goals, cablecos should take some specific steps, both short term and long term, as spelled out in this analyst note. Otherwise, they may well find themselves relegated to the dustbin of technological history.
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