T-Mobile Deploys Telsis

June 3, 2004

2 Min Read

FAREHAM, U.K. -- Dutch mobile operator T-Mobile Netherlands has become the latest European telco to roll out a revolutionary high-volume text message processing solution from Telsis.

The operator has deployed Telsis SMS Routers at the heart of its network, dramatically boosting SMS throughput for a new generation of advanced SMS-based services including mass voting events.

Already in use with several operators and the subject of a global distribution agreement with Ericsson, the Telsis SMS Router is a radical departure from the old store-and-forward SMS-handling architecture based around SMSCs (Short Message Service Centres).

A high speed processing engine and intelligent switch in a single carrier-grade platform, the SMS Router intercepts all person-to-person and service provider SMS traffic and routes it according to programmable criteria at a rate of millions of messages an hour. Multiple SMS Routers can be teamed to deliver even greater message throughput.

T-Mobile has configured its SMS Routers for direct delivery of all messages destined for in-coverage mobile phones and many hosted services such as mass voting events and competitions. Only messages that cannot be delivered instantly are routed for store-and-forward treatment, the SMS Routing system automatically balancing loads across T-Mobile's SMSCs to ensure maximum performance.

“The Telsis SMS Router is a unique combination of carrier-grade reliability, power and price. It has given us a massive increase in SMS capacity at a fraction of the cost of additional SMSC licences,” says T-Mobile SMS product manager Margreeth van Ramshorst. “It means we can now easily handle mass text events such as votes and competitions without any impact on simultaneous person-to-person messaging, thus developing a powerful new income stream while protecting an important existing one.

“At the same time, the SMS Router gives us a foundation upon which we can offer new types of SMS-based services to both service providers and phone users. One of these, Virtual Mobile, enables our service provider customers to publish a single response number and receive text messages from any phone user on any network.”

T-Mobile International AG

Telsis Ltd.

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