Siemens Targets US Market

NEW YORK -- Siemens mobile in New York today launched five new US specific mobile phones, ranging from the voice-centric A56 and dynamic M46 with personalisation options, to the entertainment-rich CT56 and C56, through to the S56 with color display, Multi Media Messaging (MMS) capability and attachable camera. The US products are the confirmation of Siemens mobile´s aggressive strategy to gain share of the fast growing North American mobile GSM market, which is predicted to expand by 50 percent to 200 million subscribers by 2006. Siemens mobile also announced today that the US mobile operator Cingular Wireless is to buy a variety of GSM handsets from Europe´s number two mobile manufacturer, starting with the CT56, designed exclusively for Cingular. Additionally, T-Mobile USA will be the exclusive US provider of the M46. Also launched today was a European variant of the S56, the S55, demonstrating Siemens’ localised approach to growing its global brand.Spearheading the shift to GSM is at the heart of Siemens mobile‘s strategy. With two of North America’s biggest mobile operators – AT&T Wireless and Cingular Wireless, both of which are already selling Siemens handsets – currently shifting from TDMA to GSM, and five new US-specific GSM products launched within the next six months Siemens mobile is perfectly positioneded to take advantage of the increasing demand for GSM. Adding to this momentum is the relationship with T-Mobile USA, who operates the largest all digital GSM/GPRS voice and high speed data network in the U.S., covering over 8,000 cities. ”With GSM really taking off here we genuinely believe we can replicate our European and Asian success in North America. On the same day that we launch our first MMS handset for the European market I am pleased to deliver on our promise to become a major mobile phone player in the US. With the S40, S46 and SX56 on offer already, the new products dramatically expand our US portfolio making us a full-line supplier of products specially designed for the US market”, says Rudi Lamprecht, member of the Managing Board at Siemens AG. ”This is the beginning of exiciting new times for Siemens mobile in North America.“In a separate release:Siemens Information and Communication Mobile (Siemens mobile), one of the world's leading mobile phone manufacturers, unveils its breakthrough handset, the S55, at an international launch event today in New York. Incorporating MMS (Multi Media Messaging), BluetoothT technology and a detachable camera with integrated flash, the S55 promises to be the perfect companion for people living life in the fast lane. The phone also has color display and is tri-band, giving consumers the capability to make calls from almost anywhere in the world. Designed to help seamlessly harmonize consumers' private and professional lives, the S55 also includes JavaT technology, an extended organizer, and flexible memory. Packed with the latest technology, the slim and light S55 looks set to be a big hit amongst style-conscious consumers with busy schedules.BluetoothT technology and organizer software helps harmonize work lives with social lives - no matter how hectic the schedule is. The S55 automatically synchronizes contacts, business and social schedules wirelessly with PCs and PDAs. And its flexible memory lets you allocate space where you need it most. Peter Zapf, President of Mobile Phones within the Siemens Information and Communication Mobile Group says, "There has never been a more exciting time for Siemens mobile. We are intensely proud to launch the S55 - a mobile phone we believe will change the lives of consumers. Tailor made for today's increasingly hectic schedules, the S55 could be a massive success with fast-living urban professionals. We are especially proud to launch this tri-band phone in New York - it is a pleasure to share our passion for excellent design and solid engineering with new customers."In a separate release:Siemens Information and Communication Mobile (Siemens mobile) unveils the U10 - its first UMTS colour-screen mobile phone operating both in W-CDMA (Wideband Code Division Multiple Access) networks and in GSM/GPRS 900/1800 and 1900 MHz frequency bands - today in New York. Siemens mobile will distribute U10 3G handsets, a first result of the technical collaboration with Motorola, to selected operators to help build up UMTS networks and services. One of the first manufacturers to offer 3G handsets to UMTS carriers, the Germany-headquartered company has also created a dedicated 3G service and customer support team to assist their customers to drive next generation telecomms development.Peter Zapf, President of Mobile Phones within the Siemens Information and Communication Mobile Group says: ”Shipping the first Siemens mobile 3G phones for testing is hugely exciting for us. Forming a dedicated 3G team to link with our selected customers will help operators and us accurately assess the U10’s potential network performance. This will give us the perfect platform to discover which features we should pack into our next generation consumer phones. For us, the reality is much more exciting than the hype.” Siemens AG