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ROK Continues Deployment

ROK continues aggressive deployment strategy for mobile entertainment services worldwide

August 20, 2008

2 Min Read

LONDON -- ROK Entertainment Group (OTCBB:ROKE), the global mobile entertainment company, has continued its aggressive expansion worldwide through three major product deployments. Firstly, its Finland-based mobile services development company, Geniem, has signed an exclusive mobile content delivery agreement with Rotana, the world's largest producer and distributor of Arabic music and films, whereby Geniem will build customised on-device portals (ODP's) for Rotana's mobile partners to be deployed across the Middle East, enabling users to seamlessly access its diverse content portfolio from their mobile phones.

Owned by HRH Prince Alwaleed Bin Talal Bin Abdulaziz Al Saud, Rotana has grown to become the world's largest Arabic entertainment company, producing and distributing the latest Arabic music and films throughout the world. In addition, Rotana is the leading Arabic mobile content distributor in the Middle East, North Africa, the Gulf and Europe.

In addition, Fun Little Movies (FLM), the California-based mobile content-creation subsidiary of ROK, has teamed up with award-winning comedy collective Monkey With A Shotgun to deliver original comedy content, advertising-funded and available to download and watch for free on iPhones and on Sprint and Verizon Wireless video services across the U.S.

Furthermore, ROK's push email service for mobile phones, YuuROK, has added a further 50,000 users worldwide in just the last 2 weeks. YuuROK, the mass-market mobile email service created by ROK, is advertising-supported, compatible with all WAP-enabled handsets and is free to use. YuuROK is a Joint Venture with YuuZoo, the mobile media company.

Commenting on the recent developments, Laurence Alexander, Group CEO of ROK, said, "Each of these agreements are milestone achievements and each reflects our strategy of deploying our suite of revenue-generating mobile services, applications and technologies as fast as possible, worldwide, through alliances, partnerships and licensing agreements - and we will continue to do so going forward."

ROK Entertainment Group Inc. (OTCBB: ROKE)

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