RGB, SeaChange Insert Multi-Screen Ads

RGB Networks and SeaChange are leveraging their successful partnership to show operators how they can deploy their linear channel lineups

September 9, 2010

1 Min Read

SUNNYVALE, Calif. -- At IBC 2010 RGB Networks, the leader in video networking processing, and SeaChange International (Nasdaq: SEAC), multi-screen television leader, are leveraging their successful partnership to show operators how they can deploy their linear channel line-ups to TVs, PCs and mobile devices and retain complete control of the ad insertion process while doing so. The demonstration, available on RGB’s stand 4.B91 and SeaChange’s stand 1.C27, shows how RGB’s Video Multiprocessing Gateway (VMGTM) and SeaChange’s Spot linear ad insertion system can be deployed in tandem to deliver the industry’s only solution that enables operators to seamlessly extend their digital ad insertion capabilities beyond the television to multiple device types using the well-established TV ad ecosystem.

“Consumers will expect entire channel line-ups on any screen and service providers will want to extend their significant ad revenue stream to mobiles and PCs. For operators with large numbers of channels there hasn’t been a cost-effective technology solution until now,” said Damian Mulcock, Vice President, Worldwide Multi-Screen Business at SeaChange. “Together, RGB and SeaChange enable operators to reconcile these two factors – providing a single solution to address the challenges of deploying linear multi-screen services, while leveraging their existing TV ad insertion investments, operations and processes.”

RGB Networks Inc.

SeaChange International Inc. (Nasdaq: SEAC)

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