Redknee Wins in CambodiaRedknee Wins in Cambodia

Cambodia Advance Communications selects Redknee Turnkey Converged Billing

March 19, 2008

2 Min Read

TORONTO -- Redknee Solutions Inc. ("Redknee") (AIM: RKN), aleading provider of innovative infrastructure software that monetizes andpersonalizes services and content for mobile operators, today announced that ithas been selected by Cambodia Advance Communications ("CADCOMMS") to provideRedknee's Turnkey Converged Billing Solution. This multi-million dollar dealincreases Redknee's presence in the South East Asia market.

As a new entrant in the highly competitive and emerging growth market inCambodia, CADCOMMS saw that its opportunity to carve out a majority share of themarket depended on its ability to differentiate itself with a flexible,personalized billing solution. CADCOMMS has selected Redknee's Turnkey ConvergedBilling Solution to enable unique customer care operations withsubscriber-centric, real-time rating, segmentation and promotion services forboth prepaid and postpaid subscribers. The highly-flexible platform also helpsthe operator integrate new services and accelerate their time-to-market. Thesystem provides self-care features that allow all subscribers to query andmodify their attributes, reducing call center costs.

"As we take our first steps into this market, we have a unique opportunity toclearly differentiate ourselves from existing telcos and to deliver transparentpricing models that provide more flexibility for our subscribers," said DonMaclean, chief information officer at CADCOMMS. "After a thorough evaluation, wedetermined that the Redknee Turnkey Converged Billing platform provides theexceptional flexibility and scalability we require. The simple, openarchitecture of their solution promises ease of integration, swift deploymentand scalability. Additionally, Redknee has established a strong Asiandevelopment and support infrastructure, and continuously demonstrates itscommitment to working with CADCOMMS as a strategic, long-term partner."

Delivering a functionally-rich platform that extends beyond basic rating/charging/billing models, the Redknee Turnkey Converged Billing Solution forvoice, data and messaging integrates easily with existing core network elementsand offers out-of-the-box support for 3G+ services. The highly-scalable solutiongrows along with the subscriber base, allowing operators to meet demands for newservice offerings and to stay ahead of increasing competition.

"In the fiercely competitive environment of high-growth emerging mobile markets,the realization of subscriber and service revenue growth hinges on theoperators' capability to offer highly-personalized services," said LucasSkoczkowski, chief executive officer of Redknee. "CADCOMMS has taken asignificant step toward establishing itself as a markedly-differentiated leader,uniquely positioned to realize increasing revenues and subscriber retentionenabled by Redknee's market leading solutions."

Redknee Inc. (Toronto TSX: RKN)

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