Proximus Plays With End2End

BRUSSELS -- Proximus, Belgium’s largest mobile operator, and End2End, Europe’s leading managedservice provider for mobile data services, today announced a partnership to delivercontent download services to Proximus subscribers.As part of the agreement, End2End is delivering a turnkey managed service solutionfor Proximus’ Game Zone, which was launched today in Belgium.Game Zone enables both post and pre-paid customers of Proximus to download Javagames to mobile handsets, including a variety of Nokia models, as well as the SonyEricsson P800. Games are available in several categories, including action, adventure,arcade, casino, love, sports and quiz & puzzle. Subscribers can access the Game Zoneand initiate the download of games via the Proximus Interactive WAP Portal, and soonalso via both SMS and the Proximus Interactive Web Portal.End2End is responsible for delivering a turnkey Managed Service Solution for the GameZone, including development and hosting of the Web and WAP sites and hosting andmanagement of the content download platform, as well as supply and management ofcontent."Through the partnership with End2End we have a partner with a great track record ofdelivering managed service solutions for mobile data, enabling us to outsource thesupply, hosting and management of our data services", said Xavier Huberland, DirectorConsumer Mobile Division Proximus."End2End has unmatched experience and expertise in delivering turnkey contentdownload solutions as managed services to mobile operators," said Atte Miettinen,Chief Marketing Officer at End2End. "We look forward to leveraging this experience inour partnership with Proximus and expanding the service offering over the comingmonths."ProximusEnd2End Holdings Ltd.