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Optimi Names VP

Optimi named Andrew Button vice president of sales, Asia-Pacific (APAC), and Ben Gardiner vice president of sales, Middle East & Africa (MEA) and India

February 16, 2007

1 Min Read

ATLANTA -- Optimi, a global leader of customizable planning, optimization and monitoring solutions for new wireless technologies, has named Andrew Button as vice president of sales, Asia-Pacific (APAC), and Ben Gardiner as vice president of sales, Middle East & Africa (MEA) and India. Button and Gardiner bring more than 30 years of combined industry experience to Optimi and will be responsible for directing sales, customer support and business development initiatives.

The new APAC headquarters is a key component in Optimi’s continued expansion and was selected for its proximity to key growth markets and reputation as a technology hub. Prior to joining Optimi, Button led sales and marketing, business development and strategy teams for BCL New Zealand, Nokia Networks, and Somera Communications (currently Telmar Network Technology). He was also a five-year member of the corporate treasury team at Dow Chemical Canada Inc., where he was engaged in structured finance projects, risk management, interest rate derivatives, currency hedging and the management of the Dow Canada Pension Fund.

Optimi’s new Dubai office was opened to meet the growing demand for wireless planning and optimization services in the region. Gardiner previously led Motorola’s Value Added Services business for the MEA region. He held additional senior management positions in several countries throughout the Middle East, India and Southeast Asia for Motorola and Aircom International. Gardiner has extensive field experience in numerous countries and a strong expertise in mobile network performance and optimization.

Optimi President and CEO Bill Clift said, “We’re very excited to have Andrew and Ben’s wealth of international wireless experience to help continue our sales momentum. Both have impressive business development track-records in their respective regions and position us to gain significant market share throughout these growing markets.”


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