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March 8, 2005
LONDON -- ntl, a leading provider of business communications services, has extended its portfolio of industry-leading Ethernet solutions with the launch of a new National Ethernet product. ntl National Ethernet will bring LAN performance to the WAN, allowing customers to network multiple offices over large distances. It will enable businesses with disparate sites to function as if from a single office, and will provide the necessary platform to enable new business applications such as the convergence of data, voice and video traffic.
The launch marks ntl’s drive to capture a significant share of the UK corporate market, through both direct and wholesale sales strategies.
The National Ethernet solution leverages ntl’s £9bn national and local network infrastructure to deliver superior performance with guaranteed Quality of Service (QoS). The proprietary Broadnet network is second-only to BT in terms of local reach but, unlike competitors, was built from scratch on next-generation IP technology. This enables ntl to offer a comprehensive SLA backed by service credits and to publish industry-leading figures on packet loss, round trip delay and jitter. ntl has the ability to offer end to end solutions on its local access and core network.
ntl’s National Ethernet product derives significant competitor advantage from the fact that Broadnet has more Points of Presence (PoPs) than any other network in the UK, since the performance of Ethernet technology is directly proportionate to the proximity of an organisation’s premises to the local access point. With 200 PoPs across the country, ntl’s infrastructure delivers approximately 60 per cent more PoPs than BT.
Lucy Green, Director of Product Marketing for ntl’s Business division, said: “The inherent strengths of our core and local networks puts ntl in a very strong position to capture a significant share of the corporate market. In fact, this product represents the most serious challenge to BT for corporates looking for a nationwide networking solution, as well as an alternate supplier to BT for other UK operators. Ovum predicts that Ethernet’s unique pairing of better technical performance at much lower cost than legacy ATM/Frame Relay will produce a 100 per cent growth in spend by UK corporates on National Ethernet services by 2007: in reality the market is already exceeding these forecasts .”
NTL Group Ltd.
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