Nokia Launches Targeted Ads

Nokia launches metro targeting, enabling mobile advertisers to reach top US areas through the Nokia Media Network

October 1, 2008

1 Min Read

BOSTON -- Nokia today announced a new offering that lets advertisers target their mobile campaigns to consumers in 10 major metro areas of the United States on the Nokia Media Network. The Nokia Media Network is a premium mobile advertising network comprised of top-tier publishers such as Hearst and TV Guide, operator partners such as Sprint, and Nokia services such as Nokia.mobi.

"The ability to target mobile ads to specific metro areas makes local advertising a reality on the mobile device," said Tom Henriksson, head of Nokia Interactive Advertising. "This is particularly compelling for advertisers that want to leverage mobile for local promotions and regional advertisers that want to reach their core customer base. And, in an election year, when other forms of local media are saturated with political advertising, mobile is now a viable, uncluttered medium for reaching key segments in specific geographies."

Nokia Corp. (NYSE: NOK)

Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like