Netflix Taps PlayReady as 'Primary' DRM

Microsoft PlayReady and Protected Interoperable File Format to enable instant streaming from Netflix on a wide variety of consumer devices

May 25, 2010

1 Min Read

REDMOND, Wash., and LOS GATOS, Calif. -- Microsoft Corp. and Netflix Inc. today announced that Netflix has selected Microsoft PlayReady technology and the Protected Interoperable File Format (PIFF) for use in new Netflix ready devices and applications. This adoption will enable Netflix members to instantly watch thousands of TV episodes and movies over the Internet on a wide range of new devices — Internet TVs, Blu-ray disc players, home theater systems, video game consoles and other devices from a broad variety of consumer electronics manufacturers.

Today’s agreement, which makes Microsoft PlayReady the primary content protection technology for Netflix partner devices and applications, underscores the benefits of PlayReady as a flexible, reliable and scalable content protection technology. Netflix already deploys PlayReady to enable all instant streaming scenarios on Windows-based PCs and Macs. The company expects the first Netflix ready devices beyond computers to incorporate Microsoft PlayReady as early as this summer. The Netflix ready device program, which launched in 2007, already has dozens of devices on the market that use Windows Media DRM.

“Netflix ready devices are a popular way for our members to instantly watch the huge library of TV episodes and movies available from Netflix that can be watched instantly on their TVs,” said Bill Holmes, vice president of business development at Netflix. “Netflix is expanding our investment in PlayReady and making PlayReady our primary DRM technology because it best meets the requirements of our content suppliers and device partners while allowing us to benefit from efficiencies in our content delivery infrastructure.”

Microsoft Corp. (Nasdaq: MSFT)

Netflix Inc. (Nasdaq: NFLX)

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