SEATTLE -- Today at CTIA Wireless 2006, Medio Systems, Inc., the leader in mobile search, announced the acquisition and successful integration of WebRelevance, the software and services pioneer in contextual advertising. Medio's acquisition of WebRelevance accelerates the development of Medio's advanced mobile advertising platform.

By incorporating WebRelevance's proven advertising technology, Medio enhances its ability to provide targeted advertisements to mobile devices. WebRelevance has served billions of contextually targeted ads on behalf of many of the Web's leading companies. As a result of the acquisition, Medio will serve highly-relevant ads and search results to wireless users while delivering high-value placements to advertisers. For example, users searching for sports scores may see an offer to purchase tickets to their team's next game, while users searching for concert information will be able to preview and purchase ringtones or streaming videos featuring their favorite band.

"Mobile search and advertising are critical to the continued growth and success of mobile data services, and understanding what users seek is vital to achieving this," said Brian Lent, President and CEO, Medio Systems, Inc. "Keywords in a search query usually provide important context. Understanding subscribers' collective purchasing behavior and a handset's capabilities further refines this context. With WebRelevance, we have further enhanced our ability to target, serve and manage mobile ad campaigns that will deliver excellent results for advertisers, subscribers and mobile operators."

Medio has built the future of mobile search, offering a superior mobile information experience. Medio combines the latest in patent-pending search, personalization, recommendation and advertising technologies to offer a gateway to all the information wireless users seek while on the go. From the Web, to movie times, to ringtones and games, Medio provides wireless users with the information they need via a simple search interface that is optimized for mobile handsets. Searches result in relevant answers, not pages of links.

Medio Systems Inc.