Linksys Trades Up

'Linksys to Cisco Trade-Up Program' pays cash back when customers migrate to Cisco routing, switching, and wireless solutions

September 20, 2004

2 Min Read

SAN JOSE, Calif. and IRVINE, Calif. -- Cisco Systems, Inc., and its Linksys® division, today announced a new program called the “Linksys to Cisco Trade-Up Program” that helps small businesses in the United States protect their network technology investment when they purchase select Linksys business products. Through a rebate directly to the end user, the Linksys to Cisco Trade-up Program pays up to 100% cash back when qualifying purchasers are ready to migrate to Cisco routing, switching and wireless solutions.

This program offer enables small businesses to grow their network as their business grows without losing their investments in network infrastructure. Small businesses can start off building their network with Linksys products and when their business has grown to require more advanced features and more enhanced integration services; they can trade-up their eligible Linksys product to an eligible Cisco product under this program. Customers who register and qualify for the program and trade up to a Cisco product after 90 days and within three years of the select Linksys product purchase date will receive a cash rebate.

“When small businesses purchase an eligible Linksys product today, they’re also buying an opportunity for future equipment trade-in from the eligible line of Cisco SMB products,” said Charlie Giancarlo, president of Cisco-Linksys. “We are also providing the small business with a three year program that looks out for their investment plus an upgrade path to the products they’ll need as their business and network grows.”

“As part of our small and medium business strategy, this trade-up program helps Cisco to broaden our value proposition to the small business marketplace,” said Peter Alexander, VP world wide commercial marketing. “The program will also enable Linksys customers to become more informed of Cisco offerings and the business benefits that Cisco networks can provide.”


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