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May 18, 2006
TOKYO -- KDDI Corporation is pleased to announce its agreement with Google Inc. to incorporate Google's search engine into KDDI's EZ Web Internet service for au mobile phones, beginning in July of this year. The search service, which will synthesize content aimed at both mobile phones and PCs, is the first of its kind in Japan. The adoption of Google's search engine will make EZ Web searches easier while enabling direct access to information sought by users.
The tie-up will lead not only to the improvement of existing search engines, which target content aimed exclusively at mobile phones, but provide an extensive search service that also targets content aimed at PCs. In addition, KDDI's content information management will enable users more direct access to the information they seek. Consider, for example, a search for information about an artist: In the past, a search would turn up links to relevant content in officially designated categories, forcing the user to perform further searches in each category. However, the new service will provide direct access to music, applications, books and magazines, shopping and other information related to the artist.
Additionally, through the use of Google's proprietary search technology, text advertisements based on search terms are displayed alongside search results, enabling the provision of targeted information, including advertisements, that addresses the needs of au users.
Going forward, KDDI and Google will strive for rapid improvement in search functionality, enabling simple and direct access to a wide range of information via mobile phones and in doing so, enhancing their usefulness. Through the development of such innovative services, the partners are seeking to invigorate Japan's mobile Internet market.
Google (Nasdaq: GOOG)
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