Kabillion Loads Up BlackArrow

Kabillion to implement innovative BlackArrow video advertising system across multiple platforms

October 7, 2008

1 Min Read

LOS ANGELES and SAN MATEO, Calif. -- BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, today announced it has signed a deal with Kabillion, the Emmy® Award-winning multi-platform kids’ entertainment service. Effective immediately, Kabillion will implement BlackArrow’s video advertising platform within their broadband and video on demand (VOD) programming, enabling Kabillion’s advertisers to most effectively run ad campaigns dynamically targeted to the network’s key demographic of six to 12 year-olds.

Available both as a free VOD channel and a robust, free online broadband site (www.Kabillion.com), Kabillion offers high-quality animated and live-action kids’ series entertainment in addition to games and chat, all wrapped around a virtual world, which creates a groundbreaking, immersive entertainment experience. Kabillion is also COPPA and CARU compliant, offering parents the peace of mind they want when allowing their children to play online.

“BlackArrow’s incredibly innovative technology provides a centralized ad-management environment in which to manage our Web, VOD and display advertising — along with the freedom to support any ad type or combination of ads,” said Deb Pierson, vice president of advertising and marketing for Kabillion. “This is great news for our advertisers, who count on us to effectively reach targeted audiences viewing our programming, whether it’s on VOD or via the Internet.”

BlackArrow Inc.

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